Over the last three weeks Hyderabad has been in the news for all the wrong reasons. The Telangana Excise department is probing a drug racket. First they spoke about students being on the call data list of suspected drug peddlers. Then they turned attention to the Telugu film industry, suspecting that many prominent personalities were either consuming drugs or peddling them. We explore how deep-rooted this problem is and what can be done to tackle it.