PVR IMAX | The Real Reason India Doesn’t Have More IMAX Theatres, Sanjeev Kumar Bijli Reveals

PVR INOX is expanding into Tier 2 and Tier 3 cities with its new Smart Cinema format, promising affordable ticket prices and a premium movie-going experience. In this exclusive conversation with NDTV’s Abira Dhar, Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd., talks about why now is the right time for this expansion, why location is crucial to the company’s strategy, why India still has only 24 IMAX screens and what it will take to increase that number. He also shares his expectations from Ramayana and the future of cinema in India