Product of The Year Awards 2013: Jugaad kills innovation

Jugaad is often called as the Indian way of innovation. In this panel discussion, Charulata Kumar, CEO of Product of the Year, speaks to Ganesh Natarajan, vice-chairman and CEO of Zensar Technologies; Alyque Padamsee, CEO of AP Advertising; Justin Sargent, MD – Consumer at Nielsen India; Anil Kumar Gupta, professor at the Centre For Management In Agriculture at IIP Ahmedabad, and Ranjan Malik, director of Orbit-Shifting Innovation Missions, if Jugaad in India really merits such a glory and if real innovation is passing us by due to the lack of systematic and conscious approach to creating world-changing ideas.