At FICCI FRAMES 2026, NDTV CEO & Editor-in-Chief Rahul Kanwal explains why the era of simply chasing SEO keywords, trends and traffic numbers is over. He discusses the need for more enterprising journalism, stronger reporting from the ground and content that genuinely stands out in an overcrowded digital landscape. Rahul also explains NDTV's vision of building a "multiverse" of news, from infrastructure and defence to multiple communities and deeper audience engagement.