PM Modi News | Brand Modi & The Coca-Cola Formula: Suhel Seth Explains The Analogy
What defines 'Brand Modi' in 2026? Suhel Seth describes the Prime Minister's defining quality as "tenacity" and explains how the political brand has evolved from Gujarat to Delhi while retaining its core identity. Drawing parallels with some of the world's most enduring consumer brands, he examines Modi's communication, direct voter connect and ability to adapt to a changing electorate.
