Following a three year success of the
Road To Safety campaign, it is back for the fourth season to further its agenda of making Indian roads safer for all. With more than four lakh road accidents taking place in 2016, according to Ministry of Road Transport & Highways, the time is ripe for a greater action to be taken for reducing the number of road accident fatalities. With this agenda in mind, the campaign will looking into why everyone must take caution on the road whilst driving and what can motivate the greater change in behavior to take place.
