NDTV Exclusive: Rana Daggubati & Anirudh Ravichander On Loca Loka Tequila Launch In India
In an NDTV Exclusive, actor-entrepreneur Rana Daggubati and music sensation Anirudh Ravichander speak about bringing their premium tequila brand Loca Loka to India. As celebrity-led alcohol brands see a sharp rise globally, India is emerging as a key market driven by premiumisation, evolving tastes, and a booming cocktail culture. From whisky and gin to vodka and tequila, star-backed ventures are reshaping the spirits industry.
