Ahead of the high-stakes Brihanmumbai Municipal Corporation elections, the Maharashtra Navnirman Sena led by Raj Thackeray has sharpened its pitch by once again foregrounding Marathi identity politics. A social media post by senior MNS leader Sandeep Deshpande warning of action against those allegedly insulting Marathi language and culture has triggered a political storm in Mumbai. The remarks led to a poster war and drew sharp reactions across party lines.