Amita Madhvani Launches AI Musical 'MOHINI': "We're Creating Jobs, Not Taking Them Away"

Entrepreneur and storyteller Amita Madhvani has launched Equinox Virtual's latest AI-led musical IP, 'MOHINI – Khud Se Pyaar', a unique blend of artificial intelligence, Kathak, music and storytelling. Speaking to NDTV, Amita Madhvani addressed concerns about AI replacing human talent, saying projects like MOHINI are creating new opportunities and jobs rather than taking them away. She argued that storytellers must embrace technology while continuing to build creative ecosystems. The AI-powered character MOHINI explores themes of love, illusion, identity and self-worth, and is already available on Instagram. Amita also shared her vision of eventually taking MOHINI from the digital world to a live stage musical. Watch the full conversation with NDTV's Entertainment Editor Abira Dhar Rao on the future of AI, storytelling and creative innovation.