Viral Post About Eating Maggi In The Hills Divides X Users, Stirs Debate About "Maggi Tourists"

Maggi is one of the most popular food items found in many hill stations in North India. Crowds near tourist spots, lining up at stalls dishing out these steaming hot noodles, are a common sight. For many people, it's a simple yet iconic experience to slurp this treat as they enjoy the high altitude and colder weather. However, everyone doesn't agree. Recent viral posts on X have stirred up a heated debate about what the ubiquity of Maggi in hilly destinations implies, and the term "Maggi tourists' emerged in the conversations. 

Also Read: This Offbeat Indian Hill Station Is The Most Trending Travel Destination In 2025

It all began when X user @WhateverVishal shared a photo of a bowl of soupy noodles with a sarcastic caption: "Entire GDP of Himachal and UK [Uttarakhand]." It's worth noting that he didn't specifically mention Maggi. The image is rather generic, but given Maggi's immense popularity, most users immediately associated it with the post.

Some took the joke in their stride, but others felt compelled to point out that these regions have a lot more (and a lot better) to offer in terms of food. Several people highlighted the richness of "real" Pahadi cuisine. Read some of the reactions below:

Another discussion was ignited when X user @SkullEmoji99 reshared the above post and claimed: "'Maggie Tourist' is a slur locals use to mock the bottom-tier domestic tourists who show up with a low budget and zero class."

Some users stated they had never heard of this term before. Others agreed with the sentiment it expressed. Check out some of the comments from X below:

Disclaimer: NDTV does not vouch for the claims by the X users.

Curious to know more about pahadi food? Check out these winter-special recipes for a cosy meal that will transport you to the hills.

Also Read: These 6 Indian Hill Stations Still Feel Like Your 90s Summer Holidays