Meta Threads

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  Threads Adds Improved Insights Features for Content Creators: All Details

  Meta launched Instagram Threads in July 2023. The social media platform was unveiled to rival Elon Musk’s X (formerly Twitter). On Tuesday, Meta announced that it is improving Threads Insights and making it easier for content creators to see how their posts have been performing and where their content is discovered by other users.

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  Meta’s Adam Mosseri to Hand Over Day-to-Day Responsibilities of Threads to Gen AI Executive: Report

  Longtime Meta employee and its Vice President, Product (Generative AI) is being elevated by the tech giant to take over Threads’ day-to-day operations from Instagram’s head Adam Mosseri, as per a report. Mosseri is said to have revealed the executive movement in an internal company memo.

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  WhatsApp Rolls Out AI-Powered Chat Wallpaper Feature; Threaded Message Replies Spotted in Development

  WhatsApp is rolling out an AI-powered feature that lets users generate custom chat wallpapers. After updating to the latest stable version of WhatsApp for iOS, users can create backgrounds with prompts and fine-tune them. WhatsApp will also make it easier to view replies to messages in the form of structured threads, in the future. Here's everythin...

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  Threads Rolls Out DMs With Message Controls, Inbox Filters for Users Aged 18 and Above

  Threads has finally introduced direct messages (DMs) on its platform, allowing users to communicate one-on-one without leaving the app. As per Instagram head Adam Mosseri, the feature has been a “top request” from users since the launch of Threads in 2023. It arrives with several options, including messaging controls, inbox filtering, and group...

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  Threads Begins Testing the Ability to Send DMs Without Switching to Instagram

  Threads will soon let you send DMs to other users, as per a company official. The Meta-owned company is testing the feature and it is reported to be introduced in select markets this week. Instagram head Adam Mosseri stated that the ability to send messages directly on Threads has been a “top request” since the platform was launched.

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  Threads Begins Testing Video Ads to Help Businesses Expand Reach, Increase Audience Engagement

  Threads announced its latest advertising initiative in the form of video ads at the Interactive Advertising Bureau NewFronts 2025 on Thursday. The Meta-owned platform says it has begun video ads as a way for businesses to expand their reach and engage a wider audience. Ad creatives will appear in between the organic content (user posts) in the Thre...

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  Threads Rolls Out Instagram-Like Account Status Feature for More Transparency

  Threads on Friday rolled out a new feature to help users understand about their posts and profile. Account Status, which was previously only available on Instagram, has been brought to the Meta-owned microblogging platform. With this feature, users will be able to see when their Threads posts are removed or demoted, in compliance with its community...

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  Meta Opens Threads to Advertisers Globally

  Meta Platforms said on Wednesday it is expanding advertising on its social network Threads to all eligible advertisers globally. A growing user base on Threads—exceeding 320 million monthly users—and uncertainty surrounding a potential TikTok ban in the US could bolster Meta's ability to attract advertisers.

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  Threads Reportedly Testing New Feature for Importing Social Graph, Finding Creators Followed on X

  Threads is said to be testing a new feature which aims to make it easier to import the social graph from other microblogging platforms. According to a tipster, it is currently in beta and not available to all users. The feature is expected to introduce a way through which users can easily follow the same accounts on Threads as they do on X (formerl...

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  Meta to Show Labels for Ads That Have Been Significantly Edited Using AI Tools

  Meta announced a new transparency tool for its social media platforms on Monday. The company will now start showing labels indicating that an ad has used artificial intelligence (AI) tools to edit images or videos. This new AI label will be shown on all the Meta platforms that display ads, including Facebook, Instagram, and Threads.

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  Meta to Begin Testing Ads on Threads in the US and Japan

  Meta announced on Friday that it will start testing ads on its Threads platform with select brands in the US and Japan, as the app surpasses 300 million monthly active users. The company will closely monitor the tests before a wider rollout, allowing businesses to extend their existing Meta ad campaigns to Threads.

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  The Dynamics That Polarise Us On Social Media Are About To Get A Lot Worse

  Mark Zuckerberg has announced big changes in how the company addresses misinformation across Facebook, Instagram and Threads. Instead of relying on independent third-party factcheckers, Meta will now emulate Elon Musks X (formerly Twitter).

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  Meta Reportedly Testing X-Inspired Community Notes Feature on Threads

  Threads recently rolled out a new feature that allows users to share photos and videos from other users on the app without quoting the original post. Recently, the microblogging app revealed that it was testing a scheduled post feature. The microblogging site is now reportedly testing a Community Note feature as well. It is expected to be simila...

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  As Meta Set To Drop Fact-Checks, Here's A Guide To Verify Info Online

  Meta - which operates Facebook, Threads, and Instagram - has announced that it will discontinue its fact-checking program in the US and move to a crowdsourced model to allow "free expression".

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  Explained: How Meta's Fact-Checking Programme Works

  Internet giant Meta's fact-checking programme aims to counter false information on its social platforms -- Facebook, Instagram and Threads -- with the help of media organisations, including AFP.