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Food Vlogger 'Tests' 2-Minute Maggi Promise, Internet Disapproves Of Method
Maggi's famous "2-minute promise" refers to the brand's marketing claim emphasising convenience and speed. A food vlogger's attempt to test it has gone viral.
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Maggi With 57 Per cent Share Regains Top Slot in Noodles Market
Within nine months of its re-launch, Maggi noodles now accounts for 57.1 per cent market share of the instant noodles segment riding on its marketing /branding initiatives and new variants.
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Beyond Maggi Noodles: Some of the Most Shocking Food Controversies
This is not the first time that a food product has come under the strict scanner of government officials. Some of the most popular brands have had their share of sleepless nights in the past.
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Maggi Clears Tests By Food Research Institute, Safe For Consumption: Nestle
FMCG major Nestle today said its popular Maggi has cleared tests conducted by Central Food Technological Research Institute (CFTRI) under the directive of Supreme Court, reiterating that its instant noodles brand is safe for consumption.
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UP Food Safety Department Finds More Noodle Brands 'Sub-Standard'
Months after Maggi storm, the Uttar Pradesh food safety department has found samples of some other instant noodle brands "sub-standard" with ash content in the tastemaker exceeding the prescribed limits.
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ITC's Yippee Noodles Nears Rs 1000-Cr Mark After Maggi Controversy
Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.
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Ramdev Says Patanjali's Noodles Will Soon Oust Maggi As Top Brand
Yoga guru Ramdev today said Patanjali's atta noodles is on course to oust Maggi as the top noodles brand in the country in the next few years, and the 'swadeshi' FMCG company will overtake all multinational firms in the consumer goods space, barring Hindustan Unilever (HUL).
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Nestle Eyes Double Digit Growth For Maggi Noodles
In the aftermath of the Maggi crisis, Nestle India is aggressively trying to increase the consumption of its flagship instant noodles brand eying double digit growth, a top company executive said.
-
Maggi Lesson: FMCG Sector Eyes 2016 To Regain Lost Ground
While Nestle India has relaunched the instant noodles brand, the issue brought to the fore the food safety issues although questions also emerged about the testing standards of various government laboratories.
-
Maggi Noodles in High Demand at India International Trade Fair
Maggi, the embattled Nestle brand that was relaunched during Diwali, is a hit at the ongoing India International Trade Fair (IITF) in New Delhi' Pragati Maidan.
-
Gone in 5 Minutes: 60,000 Maggi Noodles 'Welcome Kits' Sold on Snapdeal
Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback after a gap of five months.
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Maggi Ban: Nestle Questions Jurisdiction of Consumer Commission to Try Suit
Nestle India Limited today questioned the jurisdiction of the apex consumer court to try a Rs 640 crore suit filed by the Centre against it for alleged unfair trade practices pertaining to its popular noodles brand, Maggi, saying the Bombay High Court has already dismissed a similar plea.
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Man Behind Maggi Noodles Ban Transferred to NITI Aayog
Food safety watchdog FSSAI's CEO Yudhvir Singh Malik, the man behind the ban of global giant Nestle's popular noodle brand Maggi, was today moved out and shifted as Additional Secretary in NITI Aayog.
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Nestle Sets Out Plans for Maggi Comeback in India
Nestle could start making Maggi noodles again in India as early as October, it said today, paving the way for the snack to go back on sale by the end of the year.
-
Trying to Get Maggi Back by Year-End, Says Nestle India Chief
Nestle India Chief Suresh Narayanan today said the Indian arm of the company is trying to get Maggi noodles back into the market by the year-end.
-
Food Vlogger 'Tests' 2-Minute Maggi Promise, Internet Disapproves Of Method
Maggi's famous "2-minute promise" refers to the brand's marketing claim emphasising convenience and speed. A food vlogger's attempt to test it has gone viral.
-
Maggi With 57 Per cent Share Regains Top Slot in Noodles Market
Within nine months of its re-launch, Maggi noodles now accounts for 57.1 per cent market share of the instant noodles segment riding on its marketing /branding initiatives and new variants.
-
Beyond Maggi Noodles: Some of the Most Shocking Food Controversies
This is not the first time that a food product has come under the strict scanner of government officials. Some of the most popular brands have had their share of sleepless nights in the past.
-
Maggi Clears Tests By Food Research Institute, Safe For Consumption: Nestle
FMCG major Nestle today said its popular Maggi has cleared tests conducted by Central Food Technological Research Institute (CFTRI) under the directive of Supreme Court, reiterating that its instant noodles brand is safe for consumption.
-
UP Food Safety Department Finds More Noodle Brands 'Sub-Standard'
Months after Maggi storm, the Uttar Pradesh food safety department has found samples of some other instant noodle brands "sub-standard" with ash content in the tastemaker exceeding the prescribed limits.
-
ITC's Yippee Noodles Nears Rs 1000-Cr Mark After Maggi Controversy
Diversified group ITC's instant noodles brand Yippee is inching closer to become a Rs 1,000-crore brand, making the most out of the controversy that hit rival Nestle's Maggi.
-
Ramdev Says Patanjali's Noodles Will Soon Oust Maggi As Top Brand
Yoga guru Ramdev today said Patanjali's atta noodles is on course to oust Maggi as the top noodles brand in the country in the next few years, and the 'swadeshi' FMCG company will overtake all multinational firms in the consumer goods space, barring Hindustan Unilever (HUL).
-
Nestle Eyes Double Digit Growth For Maggi Noodles
In the aftermath of the Maggi crisis, Nestle India is aggressively trying to increase the consumption of its flagship instant noodles brand eying double digit growth, a top company executive said.
-
Maggi Lesson: FMCG Sector Eyes 2016 To Regain Lost Ground
While Nestle India has relaunched the instant noodles brand, the issue brought to the fore the food safety issues although questions also emerged about the testing standards of various government laboratories.
-
Maggi Noodles in High Demand at India International Trade Fair
Maggi, the embattled Nestle brand that was relaunched during Diwali, is a hit at the ongoing India International Trade Fair (IITF) in New Delhi' Pragati Maidan.
-
Gone in 5 Minutes: 60,000 Maggi Noodles 'Welcome Kits' Sold on Snapdeal
Earlier this week, Snapdeal had announced that it will sell Nestle's Maggi via a unique "flash sale model" as the noodles brand made a comeback after a gap of five months.
-
Maggi Ban: Nestle Questions Jurisdiction of Consumer Commission to Try Suit
Nestle India Limited today questioned the jurisdiction of the apex consumer court to try a Rs 640 crore suit filed by the Centre against it for alleged unfair trade practices pertaining to its popular noodles brand, Maggi, saying the Bombay High Court has already dismissed a similar plea.
-
Man Behind Maggi Noodles Ban Transferred to NITI Aayog
Food safety watchdog FSSAI's CEO Yudhvir Singh Malik, the man behind the ban of global giant Nestle's popular noodle brand Maggi, was today moved out and shifted as Additional Secretary in NITI Aayog.
-
Nestle Sets Out Plans for Maggi Comeback in India
Nestle could start making Maggi noodles again in India as early as October, it said today, paving the way for the snack to go back on sale by the end of the year.
-
Trying to Get Maggi Back by Year-End, Says Nestle India Chief
Nestle India Chief Suresh Narayanan today said the Indian arm of the company is trying to get Maggi noodles back into the market by the year-end.
