Creyate

Apart from selling the worsted suitings in fabric form in domestic market through its exclusive brand outlets and directly to various multi-brand stores, the company also aims to expand its exposure in high end Made to Measure customer suits business for India and global market through its venture Creyate, it said.

Creyate.com, which is already operational, "will bring custom clothing to the online world. It means that customers from their laptops can create and visualise their own clothes before ordering," said Kulin Lalbhai, executive director at Arvind Ltd.

Apart from selling the worsted suitings in fabric form in domestic market through its exclusive brand outlets and directly to various multi-brand stores, the company also aims to expand its exposure in high end Made to Measure customer suits business for India and global market through its venture Creyate, it said.

Creyate.com, which is already operational, "will bring custom clothing to the online world. It means that customers from their laptops can create and visualise their own clothes before ordering," said Kulin Lalbhai, executive director at Arvind Ltd.