Brand Equity
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Adani Group Becomes India's Fastest-Growing Brand With Focus On Green Energy
Adani Group's growth is attributed to aggressive and integrated infrastructure focus, surge in green energy ambitions, and increased brand equity across key stakeholders.
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Twitter Takeover Deal: Apollo, Sixth Street Said to Back Out of Talks With Elon Musk to Finance Buyout
Apollo and Sixth Street are said to have backed out of talks to finance Tesla CEO Elon Musk's $44 billion (roughly Rs. 3,60,272 crore) buyout of Twitter. Musk and Twitter are currently attempting to reach an agreement after months of litigation that damaged Twitter's brand and fed Musk's reputation for erratic behaviour. Musk is expected to provide...
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FTX Ropes in Tennis Star Naomi Osaka as Brand Ambassador to Bring More Women to Crypto
Tennis star and four-time grand-slam winner, Naomi Osaka is partnering with FTX, one of the world's largest crypto exchanges, to focus on bringing more women onto the trading platform and Web 3.
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carandbike Awards 2022: Two-Wheeler Manufacturer Of The Year - Ather Energy
EV brand Ather Energy has not just established a solid product in the Ather 450 electric scooters, but also followed it up with steady growth and progress of the brand across India.
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Mahindra Two-Wheelers Acquires 100 Per Cent Stake In Peugeot Motorcycles
Mahindra Two Wheelers Europe recently announced that the company will acquire 100 per cent ownership in the French two-wheeler maker Peugeot Motorcycles (PMTC). The Mahindra & Mahindra subsidiary originally acquired 51 per cent equity stake in Peugeot Motorcycles in January 2015 and has now announced that it will be investing a further 15 million P...
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Nehru-Gandhi Family Has "Brand Equity": Congress's Adhir Chowdhury
The leader of the Congress in Lok Sabha, Adhir Ranjan Chowdhury, has said it will be tough for any leader from outside the Gandhi-Nehru family to run the party, as it has "brand equity".
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Legendary Guitar Maker Gibson Files For Bankruptcy
Gibson Brands filed for bankruptcy with a turnaround plan that gives some of the company's lenders equity ownership of the iconic American business that's supplied guitars to B.B. King, Elvis Presley and Pete Townshend.
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Royal Enfield Still In The Hunt For Ducati With $1.8 Billion Bid
Amidst several rumours, a recent report suggests that Royal Enfield parent Eicher Motors is closing in on its bid for buying Ducati and the Monster motorcycle could soon be a part of the Indian company's stable gaining to access to the Italian brand's technologies, brand equity and global presence.
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Court Approves MV Agusta Debt Restructuring Plans
An Italian court has allowed motorcycle brand MV Agusta 's new business plant to restructure its debt with creditors and suppliers. The court order in Varese, Italy, may well result in MV Agusta closing its investment deal with the Black Ocean Group, an Anglo-Russian private equity firm. Latest reports speculate that Black Ocean could take over the...
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Social media improve brand equity but distract employees: Report
Social networking is widely considered to be one of the most potent tools of marketing.
-
'IPL is like a reality show on TV with all the colours'
Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and advertisers.
-
Celebrity managers behind successful star careers
Today, top celebrity managers are handling careers of at least half a dozen leading stars.
-
England loss won't hurt Team India's brand equity: Experts
The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit, according to advertising experts and marketers.
-
Dhoni seeks revenue sharing with endorsed brands
With his brand equity at the peak after leading India to World Cup victory, Mahendra Singh Dhoni is stepping up to a new level in the endorsement market, where instead of signing plain deals for a certain fee he will look at revenue sharing or be a partner in the brands he promotes.
-
Brand Team India to scale new heights
With the world under their feet after lifting the World Cup, Dhoni's daredevils are also set to stamp their authority in the endorsement market with their brand equity set to touch to new highs.
-
Adani Group Becomes India's Fastest-Growing Brand With Focus On Green Energy
Adani Group's growth is attributed to aggressive and integrated infrastructure focus, surge in green energy ambitions, and increased brand equity across key stakeholders.
-
Twitter Takeover Deal: Apollo, Sixth Street Said to Back Out of Talks With Elon Musk to Finance Buyout
Apollo and Sixth Street are said to have backed out of talks to finance Tesla CEO Elon Musk's $44 billion (roughly Rs. 3,60,272 crore) buyout of Twitter. Musk and Twitter are currently attempting to reach an agreement after months of litigation that damaged Twitter's brand and fed Musk's reputation for erratic behaviour. Musk is expected to provide...
-
FTX Ropes in Tennis Star Naomi Osaka as Brand Ambassador to Bring More Women to Crypto
Tennis star and four-time grand-slam winner, Naomi Osaka is partnering with FTX, one of the world's largest crypto exchanges, to focus on bringing more women onto the trading platform and Web 3.
-
carandbike Awards 2022: Two-Wheeler Manufacturer Of The Year - Ather Energy
EV brand Ather Energy has not just established a solid product in the Ather 450 electric scooters, but also followed it up with steady growth and progress of the brand across India.
-
Mahindra Two-Wheelers Acquires 100 Per Cent Stake In Peugeot Motorcycles
Mahindra Two Wheelers Europe recently announced that the company will acquire 100 per cent ownership in the French two-wheeler maker Peugeot Motorcycles (PMTC). The Mahindra & Mahindra subsidiary originally acquired 51 per cent equity stake in Peugeot Motorcycles in January 2015 and has now announced that it will be investing a further 15 million P...
-
Nehru-Gandhi Family Has "Brand Equity": Congress's Adhir Chowdhury
The leader of the Congress in Lok Sabha, Adhir Ranjan Chowdhury, has said it will be tough for any leader from outside the Gandhi-Nehru family to run the party, as it has "brand equity".
-
Legendary Guitar Maker Gibson Files For Bankruptcy
Gibson Brands filed for bankruptcy with a turnaround plan that gives some of the company's lenders equity ownership of the iconic American business that's supplied guitars to B.B. King, Elvis Presley and Pete Townshend.
-
Royal Enfield Still In The Hunt For Ducati With $1.8 Billion Bid
Amidst several rumours, a recent report suggests that Royal Enfield parent Eicher Motors is closing in on its bid for buying Ducati and the Monster motorcycle could soon be a part of the Indian company's stable gaining to access to the Italian brand's technologies, brand equity and global presence.
-
Court Approves MV Agusta Debt Restructuring Plans
An Italian court has allowed motorcycle brand MV Agusta 's new business plant to restructure its debt with creditors and suppliers. The court order in Varese, Italy, may well result in MV Agusta closing its investment deal with the Black Ocean Group, an Anglo-Russian private equity firm. Latest reports speculate that Black Ocean could take over the...
-
Social media improve brand equity but distract employees: Report
Social networking is widely considered to be one of the most potent tools of marketing.
-
'IPL is like a reality show on TV with all the colours'
Controversies sell, and the latest series of incidents involving IPL have only added more drama to the T20 league rather than denting its brand equity, according to industry experts and advertisers.
-
Celebrity managers behind successful star careers
Today, top celebrity managers are handling careers of at least half a dozen leading stars.
-
England loss won't hurt Team India's brand equity: Experts
The 4-0 thrashing by England in the just-concluded Test series will not have much impact on the brand value of Indian cricket, although in the short-term, viewership may take a temporary hit, according to advertising experts and marketers.
-
Dhoni seeks revenue sharing with endorsed brands
With his brand equity at the peak after leading India to World Cup victory, Mahendra Singh Dhoni is stepping up to a new level in the endorsement market, where instead of signing plain deals for a certain fee he will look at revenue sharing or be a partner in the brands he promotes.
-
Brand Team India to scale new heights
With the world under their feet after lifting the World Cup, Dhoni's daredevils are also set to stamp their authority in the endorsement market with their brand equity set to touch to new highs.
