Augmented Reality In Cars

Snapchat on Thursday announced that it is bringing its next-generation Scan feature to the homescreen. The update is aimed at enhancing augmented reality experiences in the app.

Toyota Kirloskar Motors has launched its virtual showroom to further expand the digital experience for its customers in India. Calling it a step towards the new normal, the Indian arm of the Japanese carmaker says that the virtual showroom will allow customers to have an in-depth look at Toyota's vehicle line-up online.

Honda's virtual showroom enhances customers' field of vision and perspective with its 360-degree view of both the virtual space and the car that they are looking at.

Volvo Cars and Varjo, the maker of high-end augmented reality headsets, have created a world-first mixed reality approach to evaluating prototypes, designs and active safety technologies. The collaboration will be further strengthened by the Volvo Cars Tech Fund's decision to invest in Varjo.

As technology evolves, the making of a car matters a lot too. In fact the time taken to make a concept and translate that into a production version has drastically reduced and that's all thanks to the increasing usage of technology in the auto industry. With car makers embracing this technology, engineers can go into great details as far as buildin...

Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.

A new research note states that Apple's focus in AR will give them a lead of 3 to 5 years over others.

In a bizarre accident, a 19-year-old Australian trying to catch a Pokemon ploughed his car into a school in Melbourne while playing the widely popular location-based augmented reality game Pokemon Go.

Snapchat on Thursday announced that it is bringing its next-generation Scan feature to the homescreen. The update is aimed at enhancing augmented reality experiences in the app.

Toyota Kirloskar Motors has launched its virtual showroom to further expand the digital experience for its customers in India. Calling it a step towards the new normal, the Indian arm of the Japanese carmaker says that the virtual showroom will allow customers to have an in-depth look at Toyota's vehicle line-up online.

Honda's virtual showroom enhances customers' field of vision and perspective with its 360-degree view of both the virtual space and the car that they are looking at.

Volvo Cars and Varjo, the maker of high-end augmented reality headsets, have created a world-first mixed reality approach to evaluating prototypes, designs and active safety technologies. The collaboration will be further strengthened by the Volvo Cars Tech Fund's decision to invest in Varjo.

As technology evolves, the making of a car matters a lot too. In fact the time taken to make a concept and translate that into a production version has drastically reduced and that's all thanks to the increasing usage of technology in the auto industry. With car makers embracing this technology, engineers can go into great details as far as buildin...

Using a smartphone, potential buyers can view and interact with a virtual car as if it were standing in front of them.

A new research note states that Apple's focus in AR will give them a lead of 3 to 5 years over others.

In a bizarre accident, a 19-year-old Australian trying to catch a Pokemon ploughed his car into a school in Melbourne while playing the widely popular location-based augmented reality game Pokemon Go.