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Amazon's Alexa+ AI Assistant Arrives on Alexa.com to Take On ChatGPT, Gemini
- Tuesday January 6, 2026
- Written by Akash Dutta, Edited by Rohan Pal
Amazon is bringing its artificial intelligence (AI)-powered version of its Alexa assistant, Alexa+, to the web. On Monday, the Seattle-based tech giant announced that Alexa+, which was previously available only via the company’s Echo and Fire TV devices, and the redesigned Alexa app, will now also be accessible on the browser.
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www.gadgets360.com
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Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows
- Tuesday December 2, 2025
- Written by Akash Dutta, Edited by Rohan Pal
New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the tr...
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www.gadgets360.com
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Amazon Reportedly Working On a Reasoning-Focused AI Model, Could Offer ‘Hybrid Intelligence’
- Wednesday March 5, 2025
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon is reportedly working on a reasoning-focused artificial intelligence (AI) model. As per the report, this model will be released as part of the company's Nova family of AI models. This will likely be an enterprise offering via Amazon Bedrock and Azure AI Foundry, instead of being a consumer-focused product.
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www.gadgets360.com
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Amazon Doubles Down on AI Startup Anthropic With Another $4 Billion
- Saturday November 23, 2024
- Reuters
Amazon has invested another $4 billion into Anthropic, as the firm plans to captialise on a boom in generative AI technology. The e-commerce giant has doubled its investment in the OpenAI competitor, known for its GenAI chatbot Claude, but it will remain a minority investor in the firm.
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www.gadgets360.com
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Amazon Rufus AI Shopping Assistant Rolls Out to Users in India in Beta Form
- Wednesday August 28, 2024
- Written by Akash Dutta, Edited by David Delima
Amazon announced the launch of its artificial intelligence (AI) shopping assistant Rufus in beta to users in India on Tuesday. The chatbot, integrated into the Amazon mobile app, can answer user queries, suggest product recommendations, and compare different products to help users make better-informed decisions. Rufus was first unveiled in February...
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www.gadgets360.com
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Amazon Reportedly Working on a Multimodal AI Chatbot to Take on OpenAI's ChatGPT
- Wednesday June 26, 2024
- Written by Akash Dutta, Edited by David Delima
Amazon is reportedly working on developing an artificial intelligence (AI) chatbot that can rival OpenAI’s ChatGPT. The company’s internal project is said to be code-named Metis. As per the report, the under-development chatbot will be able to perform all the general tasks of generative AI such as creating text content, responding to queries, a...
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www.gadgets360.com
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Amazon Reportedly Struggling to Build AI Capabilities to Make Alexa Smarter
- Friday June 14, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon introduced its voice-first virtual assistant Alexa to the world in November 2014. The technology’s name is said to be inspired by Star Trek’s computer system onboard the Starship Empire and underscored CEO Jeff Bezos’ ambition of creating a conversational and intelligent assistant. However, a report claims that despite a tech demo last...
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www.gadgets360.com
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Amazon to Introduce Improved AI-Powered Alexa, But It Might Be Behind a Paywall: Report
- Friday May 24, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon is reportedly working on integrating artificial intelligence (AI) capabilities within its cloud-based voice assistant, Alexa, but users might have to pay more before they can avail of its services. The Seattle-based tech giant has been planning to enhance the capabilities of its virtual voice assistant since 2023, likely to not fall behind t...
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www.gadgets360.com
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Amazon Q AI Assistant Now Available for Enterprise Customers, Amazon Q Apps Out in Preview
- Wednesday May 1, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon announced the wider availability of its latest artificial intelligence (AI)-powered assistant for enterprise, Amazon Q, on Tuesday. The e-commerce giant first announced its business-focused chatbot in November 2023, promising both generative and analytical assistance based on the business’ in-house data. Later, Amazon made the AI tool avai...
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www.gadgets360.com
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Amazon Invests Additional $2.75 Billion in AI Startup Anthropic
- Thursday March 28, 2024
- Matt Day and Rachel Metz, Bloomberg
Amazon is investing an additional $2.75 billion in AI startup Anthropic, bringing the former's total investment in the well-regarded AI builder to $4 billion. As part of the deal, Anthropic has also agreed to use Amazon Web Services data centers to power some of its operations, and to use Amazon's custom-built computer chips.
-
www.gadgets360.com
-
Amazon's Alexa+ AI Assistant Arrives on Alexa.com to Take On ChatGPT, Gemini
- Tuesday January 6, 2026
- Written by Akash Dutta, Edited by Rohan Pal
Amazon is bringing its artificial intelligence (AI)-powered version of its Alexa assistant, Alexa+, to the web. On Monday, the Seattle-based tech giant announced that Alexa+, which was previously available only via the company’s Echo and Fire TV devices, and the redesigned Alexa app, will now also be accessible on the browser.
-
www.gadgets360.com
-
Amazon’s Rufus AI Chatbot Helps Drive Black Friday Sales and Engagement, Data Shows
- Tuesday December 2, 2025
- Written by Akash Dutta, Edited by Rohan Pal
New data suggests Amazon’s AI shopping assistant Rufus helped boost both engagement and sales during Black Friday. According to Sensor Tower, shopping sessions with Rufus rose 86 percent compared to a recent non-sale day, while purchases from Rufus-assisted sessions were 75 percent higher than non-Rufus ones. Adoption is still limited, but the tr...
-
www.gadgets360.com
-
Amazon Reportedly Working On a Reasoning-Focused AI Model, Could Offer ‘Hybrid Intelligence’
- Wednesday March 5, 2025
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon is reportedly working on a reasoning-focused artificial intelligence (AI) model. As per the report, this model will be released as part of the company's Nova family of AI models. This will likely be an enterprise offering via Amazon Bedrock and Azure AI Foundry, instead of being a consumer-focused product.
-
www.gadgets360.com
-
Amazon Doubles Down on AI Startup Anthropic With Another $4 Billion
- Saturday November 23, 2024
- Reuters
Amazon has invested another $4 billion into Anthropic, as the firm plans to captialise on a boom in generative AI technology. The e-commerce giant has doubled its investment in the OpenAI competitor, known for its GenAI chatbot Claude, but it will remain a minority investor in the firm.
-
www.gadgets360.com
-
Amazon Rufus AI Shopping Assistant Rolls Out to Users in India in Beta Form
- Wednesday August 28, 2024
- Written by Akash Dutta, Edited by David Delima
Amazon announced the launch of its artificial intelligence (AI) shopping assistant Rufus in beta to users in India on Tuesday. The chatbot, integrated into the Amazon mobile app, can answer user queries, suggest product recommendations, and compare different products to help users make better-informed decisions. Rufus was first unveiled in February...
-
www.gadgets360.com
-
Amazon Reportedly Working on a Multimodal AI Chatbot to Take on OpenAI's ChatGPT
- Wednesday June 26, 2024
- Written by Akash Dutta, Edited by David Delima
Amazon is reportedly working on developing an artificial intelligence (AI) chatbot that can rival OpenAI’s ChatGPT. The company’s internal project is said to be code-named Metis. As per the report, the under-development chatbot will be able to perform all the general tasks of generative AI such as creating text content, responding to queries, a...
-
www.gadgets360.com
-
Amazon Reportedly Struggling to Build AI Capabilities to Make Alexa Smarter
- Friday June 14, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon introduced its voice-first virtual assistant Alexa to the world in November 2014. The technology’s name is said to be inspired by Star Trek’s computer system onboard the Starship Empire and underscored CEO Jeff Bezos’ ambition of creating a conversational and intelligent assistant. However, a report claims that despite a tech demo last...
-
www.gadgets360.com
-
Amazon to Introduce Improved AI-Powered Alexa, But It Might Be Behind a Paywall: Report
- Friday May 24, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon is reportedly working on integrating artificial intelligence (AI) capabilities within its cloud-based voice assistant, Alexa, but users might have to pay more before they can avail of its services. The Seattle-based tech giant has been planning to enhance the capabilities of its virtual voice assistant since 2023, likely to not fall behind t...
-
www.gadgets360.com
-
Amazon Q AI Assistant Now Available for Enterprise Customers, Amazon Q Apps Out in Preview
- Wednesday May 1, 2024
- Written by Akash Dutta, Edited by Siddharth Suvarna
Amazon announced the wider availability of its latest artificial intelligence (AI)-powered assistant for enterprise, Amazon Q, on Tuesday. The e-commerce giant first announced its business-focused chatbot in November 2023, promising both generative and analytical assistance based on the business’ in-house data. Later, Amazon made the AI tool avai...
-
www.gadgets360.com
-
Amazon Invests Additional $2.75 Billion in AI Startup Anthropic
- Thursday March 28, 2024
- Matt Day and Rachel Metz, Bloomberg
Amazon is investing an additional $2.75 billion in AI startup Anthropic, bringing the former's total investment in the well-regarded AI builder to $4 billion. As part of the deal, Anthropic has also agreed to use Amazon Web Services data centers to power some of its operations, and to use Amazon's custom-built computer chips.
-
www.gadgets360.com