According to Rigzin Yangdol, CEO, Looms of Ladakh, it is difficult for the local people to buy the products handmade by women because the prices are high. Therefore, the sale of authentic Pashminas and other handmade garments depends on tourists visiting the place. She said that along with helping women have a sustainable livelihood and access to new markets, the initiative has helped in building their skills in various techniques for stitching and machine repairing.