Arjun launches signature perfume, parties with friends

RA.One Arjun Rampal launched his his signature perfume Alive in Mumbai on Thursday evening. Later he threw a bash for close friends. Take a look!

Arjun has developed two fragrances - one is a day perfume that is fruity with a hint of orange and pomegranate. And the second one is an evening perfume that is stronger and muskier.

The actor-producer, who has been working closely with a Paris-based company for over a year, is the third Bollywood actor after friend SRK and Big B to have his own fragrance.

Arjun with none other than Vikram Chatwal (ummm Vikram has gained a lot of weight)

Gauri Khan wore a solid blue colour dress for the perfume launch.

Sushmita's shimmer dress takes the Best Dressed trophy for the evening.

Hrithik poses with his lovely wife Sussanne, who impresses us with her black dress. The red peep-toes add the perfect touch.

Arjun's co-actor Preity seems to be in a hurry for the party.

Please make way for Ms Zinta.

Queenie is happy in Vikram Chatwal's company.

It was Gauri Nainika once again for Desi girl Chitrangada Singh. Seen here in a purple velvet dress.

Amrita Arora paired her distressed jeans with a navy blue blazer for the evening.

Prateik with his lady love and co-actor Amy Jackson. We wonder what's wrong with Prateik's dressing sense these days!

Husband wife duo Neelam and Samir's jacket love : While Neelam teamed her jeans with a leather jacket, it was a denim one for hubby.

Boman Irani is in splits.. Share it with us too Mr Virus.

Bhavana Pandey keeps it short and sweet in her LBD.

Two pretty ladies Maheep Kapoor and Anu Dewan take time out for some juicy gossip.

Zoya Akhtar in her signature black dress spotted with Rock On director Abhishek Kapoor.

Jackky Bhagnani in his distressed jeans and black jacket with sleeves rolled up, giving him a cool dude look!

Colourful Farah Khan Ali with her husband DJ Aqeel.

Looks like Dino Morea also wants her perfume soon.

Zayed Khan came on his bike for the party.

Love to pose on this beauty - Zayed.

Arjun poses with his wife Mehr, who looked stunning in a black Monisha Jaisingh gown.

Rhea Pillai is the Lady in Red.