- NDTV unveiled a new brand identity and logo, simplifying NDTV 24x7 to NDTV
- The rebranding reflects news consumption across TV, apps, websites, and social media
- Wishes poured in from across the country for NDTV's legacy of credible journalism and public service
NDTV on Independence Day unveiled a new brand identity anchored in the thought 'When It Really Matters' and unveiled a new logo. NDTV 24x7 has now simply become NDTV.
When NDTV 24x7 was launched, round-the-clock television news was itself a defining proposition. Today, audiences encounter news very differently - on television, websites, apps, social media - often moving seamlessly between them. The transition from NDTV 24x7 to NDTV reflects that change: one NDTV, wherever audiences encounter it.
On the new identity, wishes poured in from across the country for NDTV.
Union Minister Shivraj Singh Chouhan said that over three decades, NDTV has brought the news of the country and the world to the people through journalism and given voice to issues of public interest.
"Now NDTV is among us with a new form and new energy. I am confident that NDTV's journalism will continue to remain connected to public concerns in the same way in the future. Heartfelt congratulations and best wishes to the NDTV family for this new and impactful beginning," he said in a post on his official X account.
Author Chetan Bhagat said an "entire generation (or two) have grown up" with NDTV, which has "shaped their idea of India from you".
"May you do the same for the coming generations," he said.
Congratulations @ndtv. An entire generation (or two) have grown up with you and shaped their idea of India from you. May you do the same for the coming generations. https://t.co/cZQB8fWC5b
— Chetan Bhagat (@chetan_bhagat) August 17, 2026
Speaking about the transformation, Rahul Kanwal, CEO and Editor-in-Chief, NDTV, said, "When NDTV 24x7 was launched, 24x7 described something significant - the arrival of round-the-clock television news. Today, news is consumed everywhere and all the time. Audiences may encounter NDTV on television, on our app or website, on social media, on Connected TV or on platforms that are still emerging. In that world, 24x7 describes a medium. NDTV describes the brand. 'When It Really Matters' sharpens what we want that brand to stand for. In a world overflowing with information, journalism must help people understand not only what is happening, but what deserves their attention and why. We are building the next NDTV on the trust and journalistic foundations of the last three decades, while designing it for the India of today and the world ahead."
