Virat Kohli Anushka Sharma Wedding: Marketing Lessons Students Can Learn From The Way 'Virushka' Happened

Anushka Sharma and Virat Kohli have been trending over several days now and people on the Internet were divided over Virushka's relationship status.

Virat Kohli Anushka Sharma Wedding: Marketing Lessons Students Can Learn From The Way 'Virushka' Happened

Virat Kohli - Anushka Sharma Wedding: What Management Students Could Learn From The Way It Happened

New Delhi:  "Today we have promised each other to be bound in love forever. We are truly blessed to share the news with you. This beautiful day will be made more special with the love and support of our family of fans & well wishers. Thank you for being such an important part of our journey," wrote Bollywood actress Anushka Sharma about her wedding with cricketer Virat Kohli in twitter today. Anushka Sharma and Virat Kohli have been trending over several days now and people on the Internet were divided over 'Virushka' relationship status.

Are they married already or not?, this question was making netizens bite their nails, though this was not the first time the celebrity couple are the subject of wedding rumours. Now, finally, after days of will they-won't they, both Anushka Sharma and Virat Kohli made the wedding news official after sharing the news in twitter.
The wedding venue was a countryside resort in Tuscany where security had been massively stepped up for the nuptials.

The way every news, development and rumours evolved around ‘Anushka Sharma – Virat Kohli wedding’ in last one week, should be studied as a case study. Students from Management, Advertising, Branding and Marketing have got several lessons to learn from the wholes happenings.

Here are some management lessons we have noticed:

The airtime Anushka Sharma – Virat Kohli brand got

As a brand, together, Virat Kohli and Anushka Sharma –which is now called ‘Virushka’ as the former Brangelina - are a force to reckon with in the branding world.

As Manish Porwal of Alchemist told Business Today, “They are not only two big brands coming together. Their presence creates a story, something more than just face value. It also has a lot to do with the fact that they are dating, so people naturally don't only see an ad, they see more than that".

Virat Kohli and Anushka Sharma are currently endorsing around 28 brands across all genres between them, in which, the Indian cricketer endorses 18 superior brands including Audi, Tissot and MRF while Anushka Sharma endorses 10, including brands like Polaroid, Pepsi and her own apparel brand, Nush.
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Virat Kohli and Anushka Sharma seen together in an advertisement

Now think about the whole airtime, media coverage, and eyeballs the brand had received when people were waiting to hear “the news”.

How they ‘managed’ to keep it as secret

Though this relates to the earlier point of the media coverage they received and also to what is called personal, but look at this dimension: When every eye is on you, how you manage to keep something as secret as it, is a big thing and which will benefit a brand in its business.

The practice of leaving people to guess about what you are going to announce has been an effective public relation strategy for some of the best brands across the world.

What is going to happen to the brand

Meanwhile, brand value analysts differed on how the wedding it is going to affect the ‘Virushka’ brand. While Speaking to News18, adman Prahlad Kakkar said that brand Virushka will get a huge boost with Virat Kohli and Anushka Sharma tying the knot and he added that the marriage of the two stars augurs well for the advertisement industry.

On the contrary, brand value analyst Harish Bijoor told News18 that their brand value will go down.
“Individually each of them have great brand presence but just like Abhishek and Aishwarya Bachchan they will eventually become just another couple. I wish them all the best for their life,” he told News18.

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