The Joint Secretary for DIPP Rajiv Aggarwal said that IPR Awareness: Outreach and Promotion is the first and foremost objective of the National IPR Policy. He said that the program is vital in creating an IP environment which is conducive to encourage creativity and innovation in the country. He said that children are one of the key focus area as it is important to nurture and encourage creativity in individuals from a young age.
He also said that a streamlined system is being worked out to facilitate the program in over 3500 schools, universities and the industry across the country including Tier 1, Tier 2, Tier 3 cities as well as rural areas. Plans are underway to translate content in various regional languages as well to increase the reach of the program.
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