Tesla To Discontinue Model S And Model X: What It Means For The Brand

The Model S sedan and Model X SUV sell in smaller quantities compared to the Model 3 and Model Y, which together represent the majority of Teslas global sales.

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Tesla Model X

Tesla is set to phase out two of its longest-running and most iconic models, the Model S and Model X, marking the end of an era for the American EV maker. The move, confirmed by CEO Elon Musk and reflected in recent production planning updates, signals Tesla's shifting priorities. Both models played a crucial role in establishing Tesla as a serious global automaker, but changing market dynamics have made their future increasingly uncertain.

When Will the Model S and Model X Be Discontinued?

Tesla is expected to gradually wind down production of the Model S and Model X over the coming months. As per reports, the company has already limited variant availability in several markets, and order books for certain trims have been quietly restricted. This phased approach suggests Tesla wants to fulfil existing commitments while avoiding a sudden exit that could impact brand perception.

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Why Is Tesla Pulling the Plug?

The primary reason is scale. The Model S sedan and Model X SUV sell in relatively small numbers compared to the Model 3 and Model Y, which together account for the bulk of Tesla's global volumes. As competition intensifies and EV prices come under pressure, Tesla is prioritising models that deliver higher efficiency, simpler manufacturing, and stronger margins. Elon Musk has repeatedly stressed the need to focus on mass-market EVs and next-generation platforms, leaving little room for niche, high-cost models.

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Model S and Model X: Key Specifications

The Tesla Model S is known for its long range and performance. In its latest form, it offers up to 650 km of claimed range, dual-motor all-wheel drive, and blistering acceleration, with the performance variant capable of sprinting from 0 to 100 kmph in under 3 seconds.

The Model X, Tesla's flagship SUV, combines similar electric performance with added practicality. It offers up to 580 km of range, AWD capability, seating for up to seven occupants, and the signature falcon-wing doors that became its defining feature.

What's Next for Tesla?

With the Model S and X nearing the end of the road, Tesla's future will revolve around the Model 3, Model Y, and upcoming next-gen EVs. While the decision may disappoint purists, it underlines Tesla's push to stay competitive in a rapidly evolving global EV market.

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