Motul Launches Premium Motorcycle Oil Brand Ipone In India

Motul India introduced Ipone to the Indian market, bringing the French premium lubricant brand's blend of performance engineering and bold rider culture to a fast-evolving generation of motorcyclists. This is not merely the introduction of a new product range. Inspired by Japanese culture, a 100% motorcycle engine oil brand, Ipone enters the Indian market as a premium lifestyle choice for young riders who seek the perfect blend of style, speed, and performance, breaking the traditional perception of engine oils.

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This new range arrives backed by the industrial authority and pioneering legacy that have made Motul the global standard for performance. Taking its architecture from the judo belt progression system, the collection maps each tier to a specific level of riding intensity, from the everyday commute to the competitive track.

Speaking at the launch, Nagendra Pai, CEO, Motul India & South Asia noted, "Motul has built its global authority on the science of performance lubricants. A premium and synthetic oils alone account for a quarter of our sales, and that foundation is non-negotiable. As a leading player in the category, we see a strong shift towards younger riders who are passionate about adventure riding, off-roading, and performance-led experiences. Ipone launch sits at the intersection of two things we are deeply committed to: bringing the best lubrication technology to market, and premiumization that is meaningful, not cosmetic. To support this, Motul's distribution network, both offline and online, is stronger than it has ever been, giving Ipone the reach to meet these riders wherever they are."

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The collection is structured around four distinct tiers, each designed for a specific kind of rider.

Black Belt - Racing Range Led by Shogun, the flagship product and the entire range is inspired by Japanese DNA, focusing on maximum protection for high-performance riding. Notably, Shogun consistently proves its worth in high-speed competition as a trusted partner of the Red Bull MotoGP Rookies Cup.

• Blue Belt - Sport Range Fully synthetic oils engineered for superior engine output, on road and off. Built for riders who demand top level performance without compromise.
• Green Belt - Advanced Range semi synthetic formulations designed for versatile, everyday use. Built for riders who want reliable engine protection at the best value.
• Yellow Belt - Standard Range Effective oils at an accessible price point. Efficient, effective, and built for riders who expect quality at every level of the range

 Commenting on the new range, Milind Acharya, CMO, Motul India & South Asia stated, "Today's young riders choose brands that reflect both their performance expectations and their identity. With Ipone, we are bringing Indian riders a brand that combines advanced PAO and Ester-based lubrication technology with a bold and distinctive personality. Beyond performance, Ipone stands apart through its Japanese-inspired visual identity and rider-first approach. The belt-based product system further simplifies lubricant selection, making it more intuitive for riders across different segments. Ipone will initially launch across six core and fourteen key markets, with digital-led campaigns playing a central role in building engagement with the target audience."