Celebs' Favourite Range Rover To Get Price Cut Of Up To Rs 1.06 Crore Under India-UK FTA

Jaguar Land Rover (JLR) is likely to be among the first manufacturers to reduce prices on its cars in the country following the India-UK Free Trade Agreement (FTA). The model to be affected will be the Range Rover SV models in India, following the deal lowering import duties on fully built units from the UK from 110 per cent to 30 per cent in the first year. This adjustment primarily affects high-end variants that celebrities often prefer, such as the Range Rover Autobiography and SV editions owned by stars like Alia Bhatt, Ranveer Singh, Sonam Kapoor, and Randeep Hooda.

The India-UK Comprehensive Economic and Trade Agreement (CETA), signed in July 2025, targets luxury imports like the Range Rover SV lineup. Currently, these UK-sourced, completely built-up (CBU) vehicles face steep duties, pushing prices above Rs 3 crore. Reports suggest cuts of 13-25 per cent, with the maximum benefit on top variants reaching up to Rs 1.06 crore when combining prior GST adjustments and new FTA savings.

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Range Rover SV: New Reduced Price

For instance, the Range Rover Sport SV Edition Two, now at Rs 2.75 crore, could drop to Rs 2.35 crore, a Rs 40 lakh reduction. The Range Rover 4.4-litre petrol SV, priced at Rs 4.25 crore, may fall to around Rs 3.19 crore after full duty relief. A new standard Range Rover Sport SV variant launches at Rs 2.05 crore ex-showroom. These changes build on the September 2025 price revisions of up to Rs 30.4 lakh from GST reforms.

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Only UK-imported SV models qualify, as popular variants like Range Rover, Range Rover Sport, Velar, and Discovery Sport assemble locally in Pune from CKD kits, incurring lower duties already. The Defender, made in Slovakia, remains unaffected. JLR holds about 25 per cent of the luxury market share in India, and these cuts position it ahead of rivals like Mercedes and BMW, which lack similar UK ties.

The revision in prices will support JLR's growth in India's expanding luxury segment, where celebrity endorsements boost aspirational appeal for models like the Range Rover.