Audi, the German luxury car manufacturer, announced the retail of 2,128 units in the period January-June (H1) 2025. The brand with the four rings is facing headwinds as slowing demand driven by price increases from a weakening exchange rate and heightened
market uncertainty amid evolving geopolitical tensions continues to impact performance. However, Audi India remains confident in the growth of the Indian luxury car market in the forthcoming festive season, driven by growing customer aspirations.
Mr. Balbir Singh Dhillon, Head of Audi India, said, "While H1 2025 presented unique market challenges, we have used this period to strengthen our foundation for sustainable growth. By prioritising a luxury-first approach and delivering exceptional customer experiences, we continue to reinforce brand loyalty. We see growth potential in the luxury segment in the second half of the year, fueled by new product introductions, our digital-first approach, and unwavering focus on customer satisfaction."
Audi Approved: plus, the pre-owned car business showed resilience with steady performance and grew by 10% in the period January-June 2025. The brand currently has 26 pre-owned car facilities and will be adding more facilities this year.
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Audi India continues to drive the transition to sustainable mobility, having achieved a major milestone of over 6,500 charging points across India under its 'Charge My Audi' initiative, enhancing convenience and confidence for EV customers nationwide. Additionally, in a significant brand milestone, Olympic Medalist and World Champion, Mr. Neeraj Chopra, was recently introduced as the 'Friend of Audi', reinforcing the brand's progressive positioning and strong connection with the new-age, performance-driven Indian consumer.
Currently, Audi offers these cars in its Indian portfolio- Audi A4, Audi A6, Audi Q3, Audi Q3 Sportback, Audi Q5, Audi Q7, Audi Q8, Audi RS Q8, Audi Q8 e-tron, Audi Q8 Sportback e-tron, Audi e-tron GT, and Audi RS e-tron GT.