Ather Energy has rolled out attractive limited-time benefits on its popular electric scooters, the Rizta S and 450S, allowing customers to save up to Rs 20,000 through March 2026. These offers, available at Ather Experience Centres across India until March 31, come at a moment when the government's PM E-Drive subsidy nears its end, prompting more buyers to consider electric mobility options.
The discount package breaks down into three components: a Rs 10,000 credit card discount, a Rs 6,500 cash discount, and an extended components warranty valued at Rs 3,500. With these applied, the Rizta S now starts at Rs 1,04,758 (ex-showroom Mumbai), making it Rs 10,242 more affordable than its standard price.
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Similarly, the 450S is priced at Rs 1,13,100 (ex-showroom Mumbai), a reduction of about Rs 17,899, positioning it better against competitors in the performance segment.
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The Ather Rizta S is aimed at families with its spacious design, large 34-litre underseat storage, and a practical 123 km IDC range, ideal for daily commutes and errands. It features a 2.9 kWh battery and a top speed of 80 kmph, blending utility with Ather's signature connected tech like Google Maps integration and over-the-air updates.
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On the other hand, the 450S appeals to urban riders seeking agility, offering a 2.9 kWh battery for up to 115 km range (IDC) and quick acceleration powered by a 6 kW motor.
This promotion aligns with the year-end push in the EV market, where incentives help clear inventory and boost sales amid subsidy changes. Buyers can stack these benefits with the Rs 5,000 PM E-Drive cash subsidy, still active until March 31, potentially lowering costs further for early adopters.