Subha Sankar Chatterjee
Creative Director, Strategic Brand Collaborations
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The Big Screen's Second Act: Why The Premature Obituary Of Television Misses The Bigger Story
For more than a decade, television has been living under a death sentence. Smartphones have become ubiquitous, streaming has moved into the mainstream, audiences have fragmented, and advertising expenditure has migrated towards digital media. More recently, 'cord-cutting' has appeared to provide the final nail in television's coffin. There is on...
