Mumbai set for brand transformation

PUBLISHED ON: November 6, 2007 | Duration: 3 min, 05 sec

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Mumbai's municipal corporation has decided to launch mugs to bring awareness on cleanliness and to instill a sense of pride in Amchi Mumbai. ''The elite also litter the city. They use coffee mugs so this is a way of giving them a message,'' said R A Rajiv, Additional Commissioner, BMC.
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