Profit

Will India Inc change its view on other sports?

PUBLISHED ON: August 20, 2008 | Duration: 1 min, 46 sec

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With frugal amounts of money flowing into sports like Boxing and Wrestling like in the case of Sushil Kumar who was sponsored by Steel Authority, little did he know funding by India's largest steel company would land him a bronze. But is this dream run at the Olympics enough for corporates to change their view on other sports?
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