Aurangabad: 150 Mercs sold at one go

The small industrial town of Aurangabad in Maharashtra, known more for its acute water shortage and the Ajantha-Ellora caves, has come into the limelight for the affluence of its residents with a group of young entrepreneurs buying as many as 150 Mercedes Benz cars in one day. The transaction is worth Rs 65 crore and is the biggest car deal to have taken place ever in India. The price range of cars sold is between Rs 30 to 70 lakh. (Photo: IANS)

The buyers of Mercedes-Benz cars, known as the ‘Aurangabad Group' consist of doctors, builders, industrialists and professionals. An elated Mercedes-Benz India managing director Wilfried Aulbur said there is tremendous economic power in tier-two and tier-three cities of India. 'Today, it came to the fore in a bold, aggressive and dynamic manner with the sale of 150 Mercedes-Benz cars at one stroke.' (Photo: IANS)

The cars sold to Aurangabad Group includes 13 S-Class, 74 E-Class, 39 C-lass, and the imported variants -- six GL-Class and 18 ML-Class. (AP Photo)

It all started when a few like-minded individuals and motoring enthusiasts came together with their shared passion to own a premium luxury car. After evaluating various options, they zeroed in on Mercedes. "The idea behind placing this large order was to bring Aurangabad on the global investment map," industrialist Atul Save, one of the owners. (AP Photo)

The owners of these luxury cars come from all walks of life and mostly entrepreneurs in their 30s and 40s. "We are well travelled and have exposure to different global brands; yet when we analysed options, Mercedes emerged as the obvious choice. I need not worry about travelling far and out with my Mercedes-Benz," said Rahul Pagaria, a Mercedes Benz owner.

"Now we have a service centre right at our hometown, and then there is the Mondial service for roadside assistance... who else can offer such comprehensive assurance?" said Atul Save another owner of Mercedes-Benz cars. (AP Photo)

The deal has created significantly high interest from investors many of whom are now actively contemplating entry into this city, besides several large brands which are now aggressively eyeing Aurangabad as 'a preferred destination'. (AP Photo)