The campaign for next year's Tamil Nadu elections has taken a dramatic, tech-savvy turn with the use of AI-generated videos by major political players. Actor-politician Vijay's party, TVK, released an AI-generated video featuring former Chief Minister and DMK founder C.N. Annadurai, while the DMK countered with a video of social reformer Periyar. The use of deepfake-style content has stirred significant buzz and debate across the state, injecting a theatrical flair into the pre-election narrative months ahead of the polls.