Hit or hype? Ship of Theseus a 'social media hit'

PUBLISHED ON: August 2, 2013 | Duration: 21 min, 06 sec

   
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Independent film The Ship of Theseus swears by the mantra of social media publicity to draw audience to daily single-shows in metro multiplexes. Is it just the social media behind the hype or is there more? We discuss.
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