Does star power work for brands?

PUBLISHED ON: July 27, 2012 | Duration: 18 min, 21 sec

   
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In the latest episode of No Biz Like Showbiz, we take a look at whether using celebrities for endorsements works for brands. Today, at least 20 per cent of television commercials are endorsed by celebrities. The overall business is pegged at Rs 1,000 crore, and is growing at 10 per cent a year.
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