Yet another ad has sparked a controversy and once again the boycott trend took over social media. This time, it was an advertisement by the AU Bank, that attempted to shatter taboos but received flak from Hindu groups and a BJP minister instead. They say the ad which stars Aamir Khan and Kiara Advani has hurt their religious sentiment. On Breaking Views, we discuss whether this cultural policing happening just for publicity or is a form of dangerous politics.
