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Brands cashing in on the death of the telegram in India

  • 23:51
  • Published On: July 25, 2013
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In this episode, get set to watch a special chat with ad man and bollywood script writer Prasoon Joshi on his latest project, Bhaag Milkha Bhaag. Also see how brands use events like the death of the telegram in India to connect with consumers; not to forget the much talked about "birth of the royal baby" that led Twitter abuzz with brands jostling to get heard.

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