Quick Commerce | Gig Workers' Strike Casts Shadow Over New Year's Eve: Year-End Boom or Breakdown?

As India gears up for New Year’s Eve celebrations, a nationwide strike by gig workers is set to disrupt one of the busiest sales days of the year for food delivery, quick commerce and e-commerce platforms. Delivery workers associated with Swiggy, Zomato, Zepto, Blinkit, Amazon and Flipkart have announced a protest on December 31, citing deteriorating working conditions, falling wages and unsafe delivery models. The strike comes at a time when platforms and retailers heavily depend on last-mile delivery to drive year-end revenues. #GigWorkersStrike #NewYearsEve #DeliveryStrike #Swiggy #Zomato #QuickCommerce #NDTVDigitalOriginals