Ola Electric has begun integrating its in-house developed 4,680 Bharat Cell into its vehicles, with founder and Chief Executive Bhavish Aggarwal saying the move will strengthen the company’s margins and market position. The company claims that this is India’s first indigenously developed lithium-ion cell. “The heart of a vehicle is the cell… the biggest cost driver, the biggest performance driver “The heart of a vehicle is the cell… the biggest cost driver, the biggest performance driver, everything, is the cell,” Aggarwal told NDTV Profit in am exclusive interview. “When our cell comes in, that gross margin will further go up. So then that cell coming in starts this quarter.”