At the trailer launch event of Liger in Mumbai, producer Karan Johar said it was a "revelation" after seeing the love fans had for Vijay Deverakonda. He said, "You are the man of the moment. How do you feel?" Vijay replied, "I've always wanted to do cinema for the country. To be able to make a film that I love in a language that you can watch and to be able to make it in my own language is an absolute honour for my career."
