The idea behind Domino's latest marketing strategy
PUBLISHED ON: October 17, 2012 | Duration: 6 min, 25 sec
Harneet Singh, VP-Marketing at Dominos, speaks to NDTV about the new marketing strategy at Dominos named 'Yeh hai rishton ka time'. He also discusses the prospects of a pick-up in volume growth and the impact of recent price hikes on volume growth.
