Profit

FMCG advertising

PUBLISHED ON: June 22, 2010 | Duration: 46 min, 29 sec

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Srikant Khandekar, director of Afaqs; Dilip Cherian MD of Perfect Relations; and M Miyajiwala, Exec VP & CFO of Voltas, share their perspective on whether FMCG companies spend too much on advertising.
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