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Instagram's 90-Minute Videos: A New YouTube Rival?

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  • Published On: October 29, 2026
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Instagram is pushing into long-form video, but can a platform built on Reels convince users to watch for 30 minutes or more? From creator monetisation to the lessons of IGTV, we look at whether Meta can challenge YouTube and change how people watch videos online. Watch through the video as Tech360's Ishaan Singh shares the update.

 

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