'If You're Advertising Paan, You Should Consume It First': Tukaram Mundhe

The Maharashtra FDA had recently issued show-cause notices to Shah Rukh Khan, Ajay Devgn and Tiger Shroff, directing them to stop participating in the campaign and remove promotional content related to the advertisement from their official social media accounts. At Yuva, one of the key discussions around his work was the action he took against actors over a Vimal Elaichi advertisement. At the event, Mundhe was asked what went through his mind when he decided that action had to be taken. "The thought is simple. This is again a continuation of being a part of the system," he said.