The death by suicide of 27-year-old Chennai-based financial influencer V Harish, known as Finance With Harish, has sparked a debate over cyberbullying, online harassment and accountability on social media. His father has accused YouTuber Jason Samuel of cyberbullying and making defamatory allegations, claims Samuel denies, saying his criticism was aimed at Harish's financial advisory credentials and alleged regulatory violations. As police investigate the allegations, we examine where accountability ends and public humiliation begins, and the responsibility that comes with influence in the digital age.