Exclusive: BJP's New IT Cell Chief Deepak Mhaske Unveils Gen Z, Instagram Strategy

In his first interview after taking charge of the BJP's IT Cell, Deepak Mhaske outlined the party's digital roadmap, stressing a sharper focus on Instagram, reels and platform-specific messaging to engage younger voters. Rejecting the idea that he is "replacing" Amit Malviya, Mhaske said the BJP will build on existing digital strengths while prioritising "truthful content", countering misinformation and leveraging new technologies to expand the party's outreach across states and demographics.