"Take Me Back" is an initiative that will help in raising awareness about the importance of efficient waste segregation and recycling of used cartons. It highlights how recycling is not just a solution to an environmental challenge, but also a catalyst for socio-economic development of the lesser privileged.
Powered by its clarion call, "Maatthi Kaattuvom", the initiative puts the spotlight on how each citizen can be a strong agent of change. The programme is being launched in partnership with Wasted 360 Solutions, a Chennai-based creative waste management social venture.
Visit www.takemebackcampaign.com
