Profit

Deccan eyes rural areas for growth

PUBLISHED ON: November 6, 2007 | Duration: 2 min, 23 sec

  
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Catch them early, that is the mantra Deccan seems to be using of late as the airline readies itself to fly overseas.The company has hit upon the idea of building brand awareness in rural areas, as this is where it anticipates most of its demand to come from.
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