PUBLISHED ON: November 25, 2017 | Duration: 5 min, 18 sec
From being a macho and daring brand to now "being toofani" with a large heart, Thums Up is one brand that has maintained pole position in the cola category, surpassing global brands- Coca Cola and Pepsi. The brand recently turned 40 and introduced a new variant- Thums Up Charged. But what are the brand's post 40 plans? Listen in.