BJP comes up with Jai Rajasthan strategy
Modi played on Gujarati asmita, now the BJP has evolved its election strategy with a slogan specifically for Rajasthan - a slogan brought alive in a series of films. The enduring appeal of regional emotions "Jai Jai Rajasthan" is the BJP slogan for these elections. And they are bringing it alive cinematically - through films that are being given immense play on local channels across the state.
