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Biggest Ad Agencies Now Using AI-ChatGPT To Cut Costs, Increase Productivity
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
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Twitter User Base Jumps to 192 Million Amid US Election Turmoil and Misinformation Battle
Twitter has announced that its user base jumped to 192 million in the Q4 2020 amid US presidential election turmoil. The microblogging site reported profit nearly doubled from a year earlier to $222 million on revenue that soared 28 percent to a record $1.29 billion. But Twitter warns that ad revenue could take a hit from changes Apple is making to...
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Apple Delays iOS 14 Change Likely to Stymie Mobile Ad Targeting
Apple said on Thursday it would give developers until next year to comply with a software change expected to stymie targeted advertising in iPhone and iPad apps.
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Chinese Consortium Buys Opera for $600 Million
The transaction was announced simultaneously with the failure of the $1.2 billion public offer to take over the entire company.
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Biggest Ad Agencies Now Using AI-ChatGPT To Cut Costs, Increase Productivity
Some of the world's biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say.
-
Twitter User Base Jumps to 192 Million Amid US Election Turmoil and Misinformation Battle
Twitter has announced that its user base jumped to 192 million in the Q4 2020 amid US presidential election turmoil. The microblogging site reported profit nearly doubled from a year earlier to $222 million on revenue that soared 28 percent to a record $1.29 billion. But Twitter warns that ad revenue could take a hit from changes Apple is making to...
-
Apple Delays iOS 14 Change Likely to Stymie Mobile Ad Targeting
Apple said on Thursday it would give developers until next year to comply with a software change expected to stymie targeted advertising in iPhone and iPad apps.
-
Chinese Consortium Buys Opera for $600 Million
The transaction was announced simultaneously with the failure of the $1.2 billion public offer to take over the entire company.
