The Dettol Hygiene Loyalty Card has officially reached the global stage at Davos, making its debut at the World Economic Forum 2026. Rooted in India and built with purpose, this world's first child-centric social impact loyalty programme redefines hygiene as a currency of trust—recognising and rewarding everyday actions that help build safer, healthier communities.
As global leaders come together at WEF 2026, the Dettol Hygiene Loyalty Card brings a powerful message to the conversation: lasting change begins with simple habits, empowered early, and scaled with intent.
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NDTV’s Ambika Singh Kahma & Aayush Ailawadi decode India’s next hygiene innovation at the World Economic Forum, #Davos 2026 — the Dettol Hygiene Loyalty Card, a child-centric, tech-powered hygiene programme designed to help children build healthy habits from an early age.
By encouraging everyday hygiene actions, children earn Swasth Coins, unlock meaningful rewards, and access services such as telemedicine, learning content, and safe play spaces — reinforcing positive behaviour and preventive healthcare.Proudly showcased on the global stage as part of Dettol Banega Swasth India, this initiative reflects how India is reimagining hygiene for the next generation.
Stay tuned for our special coverage on NDTV and ndtv.com/swasthindia
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A milestone moment for public health innovation.
The Dettol Hygiene Loyalty Card has officially reached the global stage at #Davos, making its debut at the World Economic Forum 2026.
Dettol’s Longest-Running Health Campaign Takes Center Stage at WEF 2026 in Davos
Dettol #BanegaSwasthIndia, makes its mark at #Davos during the World Economic Forum 2026.
NDTV’s Ambika Singh Kahma brings you exclusive updates and insights as this iconic campaign reaches the global stage.
Rooted in India, this first-of-its-kind, child-centric social impact loyalty programme redefines hygiene as a currency of trust, rewarding children for everyday actions that contribute to safer, healthier communities.
Ravi Bhatnagar, Communications and Corporate Affairs Director, South Asia, MENARP and Africa, Reckitt, explains the vision before NDTV team reaches Davos:“We are creating a generation who will understand the need to think differently, and to act fast—for themselves, and for our communities.”
From village grassroots to Davos corridors!
The Dettol Hygiene Loyalty Card, India’s first child-centric hygiene programme, debuts at WEF 2026, gamifying hygiene for kids and empowering communities.
Join the journey at ndtv.com/swasthindia
